As 2020 rolls on, the emphasis on companies to define their brand culture continues to grow. And while many organizations have embraced this head-on, a considerable amount remain confused on where to begin.

Picturing brand culture may bring to mind the idea of employee perks and fun or lavish workspaces. However, a thriving brand culture represents a much deeper notion. Successful company cultures have a knack for establishing a unique identity that is founded on company-wide values, streaming from the executive team down. Recently, Glassdoor released the “Big 9 Cultural Values” found in companies like Amazon, Google, and Disney, that excel in brand culture.  

These nine values are:

  • Agility 
    • Easily adaptable to a fast-paced market 
  • Collaboration
    •  Performing well within your department and in one on one scenarios
  • Customer
    • Customer/ Client needs to be prioritized over all else
  • Diversity
    • Embracing all individuals regardless of gender, race, ethnicity, sexual orientation, religion, or nationality
  • Execution
    • Providing the tools and outlets concerning employees performing their role without limitations, and placing the appropriate responsibility for any duties that fall short of execution
  • Innovation
    • Charting new and groundbreaking areas for growth
  • Integrity
    • Placing much emphasis on honesty and ethical practices on both an individual and departmental level
  • Performance
    • Successful implementation of duties required to be rewarded according to company measures and all issues of underperformance to be swiftly and efficiently handled
  • Respect 
    • An understanding of honor and dignity for all throughout the company 

These values are not unusual or something only recently sought after. However, compared to the past, they are now being eagerly highlighted throughout the daily work environment. By providing your employees an understanding of what values your company is rooted in, it allows them to feel heard, respected, and a part of something bigger than the job at hand.

So, from recruitment to onboarding and every step after, make sure your company values lead the conversation between you and your employees; leaving them no room to question if they are the right fit for your brand culture.

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