Advancing in Marketing

Advancing in marketing requires strategy.  So, As many know, marketing is a diverse and ever-changing field, and staying in-sync with up coming trends and strategies is essential for those looking to advance their career paths. Whether you’re new to or have been in the industry for years, there are several approaches you can use to…

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Stakeholder Capitalism: Sharing with more than shareholders

Stakeholder Capitalism: Sharing with more than shareholders     In 2020, while confronting the failed model of MSV ( maximizing shareholder value), Klaus Schwab, Founder and Executive Chairman, helped create & coin the term “Stakeholder Capitalism.” This new example eliminated the archaic concepts of MSV, which focused solely on shareholder needs and, instead, brought a more…

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Don’t Neglect Your Retention Strategy

Recruiting in today’s marketplace of active or even passive job seekers is an uphill battle, with the leverage being almost entirely in the hands of these prime candidates swimming in opportunities. HR and recruiting professionals in the trenches work tirelessly to appeal to and process top-tier applicants. But, while we fixate on the next exceptional…

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How to sell your company when it’s a “Candidate’s Market.”

   Let’s face it, the pandemic brought in a wave of change, and that included the power shift in the hiring process. Today’s job market has quickly become a candidate’s market and has companies stumbling over each other for candidates. Even with great benefits and a beaming culture, competition for a quality employee is steep.…

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Extrovert vs. Introvert

Have we unknowingly created an Extrovert vs. Introvert environment? No doubt you’ve noticed that recent hiring tactics focus on a “personal sales pitch” and how to “sell” yourself in an interview. However, many individuals fall into the category of an introvert, and while they are fully capable of handling the position, it becomes challenging to…

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